I got the product problem statement as follows:
The COVID-19 has impacted the aviation industry because of movement limitations.
Please design an app to book flight tickets that delight users empathetically.
The aviation industry has been hit hard by the pandemic and has changed how people travel. Flyzone a popular flight booking app has seen a steep fall in their number of bookings.
As a UX designer, I first wanted to understand the behavioural shift that the pandemic has brought and its impact on ‘leisure travel’. I had to plan a research to identify the problem emerging for the business.
In the age of new media, digital content creators have been increasingly influencing the beauty and fashion space. Hundreds of Youtube and Instagram posts unravelled my love for classy and fashionable clothes, and when it comes to fashionable outfits, Zara had to be on my list. I tried to use their app to shop. However, despite using the app religiously, I had trouble navigating through it.
Zara happens to be one of those apps that I as a user could not connect to. To buy online, I am always looking for some sort of immersive experience to feel confident about…